Design for SWATCH, exclusively afor SNEAKERNESS.
I wanted to highlight the concept of distorting the perception of time – minutes can appear like hours, and hours can appear like a second. Adding a historical reference with a hint to the works of Dalí and his melting watches.
I’ve created this artwork by randomly scanning simple numbers I’ve designed. Letting chance create beautiful accidents to each numbers, like beautiful things that can randomly happen in our lifetimes
- client | SWATCH
- year | 2018